Lady of America / Skinny Jeans Promotion

Lady of America ran a promotion designed to get prospects engaged with their site and return daily for a chance at several different prizes

The promotion was announced via a postcard mailing to 250K leads in North America. The mail recipients were encouraged to visit a website where the user would create a postcard with customized avatars that the user could send to their friends. For each postcard sent out the user would be enrolled for another chance to win.